My Cause, My Cleats supports Blessings in a Backpack
It’s part of the “My Cause My Cleats” campaign, in which NFL players reveal their passions beyond the game and wear their hearts on their feet. Players pick a cause that is meaningful to them and then work with a selected artist to represent their chosen organization on custom designed cleats.
“Our players are passionate supporters of many charitable causes and serve as changemakers in their communities,” said NFL Commissioner Roger Goodell. “We are excited to build upon last year’s success and work with our players to expand this unique platform that enables them to raise awareness for causes they support.”
Players will have the opportunity to raise money for their cause by auctioning their cleats off at NFL Auction; 100% of money raised will be donated to the player’s charities. Fans may bid on game-issued player cleats to help players raise funds for their chosen causes.
“I’m from the Duval County school system, so I really want to help [Blessings in a Backpack] provide meals for those who can’t afford them in our school systems here in Jacksonville,” said Darious Williams.
Since 2016, NFL players have passionately represented more than 1,800 charitable organizations.